The most difficult part of advertising is often just coming up with the idea. Even the most successful writers can get stuck at times. Here are some ways to produce advertising ideas that sell!
First of all, it is important to get the facts. You need to know specific facts about the product as well as facts about the audience you want to target. Get all of the information you can! Read magazines, flyers, newsletters, and even junk mail. Also, talk with people. Go to classes and seminars or attend meetings. You never know when the information you learn will be useful.
Try using a checklist. When you're stuck for an idea, a checklist can help you come up with different possibilities or strategies. You could make a checklist for headlines, or a checklist for why people buy products. This will help you get headed in the right direction.
Get feedback. The way you see your ideas may be completely different than the way others see them. Show your rough ideas to others. Or, have someone look at your finished copy and give you their opinion on how it might be improved.
Try teaming up. If you are a copywriter, you could team up with an art director. Or if you are an entrepreneur you might team up with a corporate manager. A partner can expand upon your ideas and could make them even better.
Sleep on it! Sometimes you need to just put the problem aside. You're probably thinking about it way too much. You might be surprised when the perfect idea comes to you "out of the blue."
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